[ PRESS RELEASE ] boAt creates history; sells 150 units per second of the newly launched Airdopes 131 True Wireless Earbuds on Flipkart

boAt, a lifestyle consumer tech brand that is recognized for its high-quality audio product line of smart, stylish yet affordable, and durable ‘hearables’ and ‘wearables’ sold a whopping 18,000 units of the newly launched Airdopes 131 TWS Earbuds in under 2 minutes on launch day itself, on Flipkart. Since its launch on August 22, 2020, the earbuds became an instant favourite of the consumers who were looking for the best-in-class audio experience. This is also a good indication of increasing consumer demand as the nation heads towards the festive season.


The boAt Airdopes 131 TWS features the convenience of instantly connecting to your smartphone by simply opening the case using its Insta Wake N’ Pair (IWP) Technology. With best-in-class 13mm drivers and signature boAt sound, users will be able to experience the best aural experience. The earbuds weigh a mere 3.5g each and are built with a sleek and premium design for an ergonomic and comfortable fit. It also offers a long battery backup of 15 hours with a case. The case also features a USB Type-C port for charging, for best compatibility you’re your existing smartphone’s charger, making the overall experience more seamless. Lastly, the boAt Airdopes 131 Earbuds’ multifunction button enables you to access your smartphone’s voice assistant with a single press.  


The boAt Airdopes 131 TWS Earbuds are your perfect work from home and work out from home partners, offered in three trendy colours - Active Black, Midnight Blue, and Cherry Blossom, to match your daily attire. 


On the feat, boAt Co-founder Aman Gupta said, “The boAt Airdopes 131 True Wireless Earbuds will be marked in boAt’s history as the best-selling TWS earbuds to date. We hope our boAtheads will love the earbuds with its top-end features such as IWP and 13mm drivers, premium styling and signature boAt sound. Flipkart has been a great partner for us and Our long-standing relationship has been a rewarding one as it has a very deep understanding of the consumers and provides access to best technological solutions to consumers across the country.”

On this successful launch Rakesh Krishnan, Senior Director, Electronics, Flipkart said, "As a homegrown e-commerce marketplace, Flipkart has been at the forefront of fulfilling consumers’ requirements and has been the preferred destination for their work, learn and entertainment needs. As consumers begin to settle in the new normal and look forward to the upcoming festive season, they are opting for products to make their stay a comfortable and enjoyable one. And Flipkart along with its well-established relationship with boAt has been on a constant pursuit to make available the best-in-class technological solutions to millions of our consumers across the country."




The boAt Airdopes 131 TWS Earbuds are priced at just Rs 1,299 on Flipkart.




Technical Specifications:


Bluetooth Version


IWP™ Technology


Music Playtime

Up to 3 hours (Up to 15 hours with Case)

Talk Time

Up to 3 hours (Up to 15 hours with Case)

Standby Time

100 hours

Transmission Range


Driver Size

13mm (each bud)

Bluetooth Profile




Battery Earbuds

40mAh (each bud)

Battery Charging Case


Charging Time

2 hours


About boAt:

boAt is a consumer tech brand that reflects the collision of music, fashion and action sports lifestyles. The brand offers an extensive catalogue of smart wristbands, headphones, earphones, speakers, sound bars, travel chargers & premium cables. Every boAt innovation has consumer needs and desires at the core of its design. The brand is backed by Fireside Ventures, Sachi Bansal’s BAC Acquisitions and InnoVen Capital. For more information, please visit: http://www.boAt-lifestyle.com .


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