DEFY’ all odds with Guru Randhawa’s new audio brand

● DEFY brings a range of carefully crafted audio wear like true wireless earphones, wired earbuds, and wireless neckband in India 

● Defy Gravity TWS Earbuds will be available at an introductory price of INR 999, Defy Crest Wireless Neckband will be available for INR 899 and Defy Impulse Wired earphones will be available at INR 349 exclusively on Flipkart 


National, July 21, 2021: It is that one voice that keeps you moving ahead in life, the voice that tells you not to stop no matter what, because moving forward is the only way it knows. When told to walk the safe road, it decided to go another way. Such is ‘Defy’, a homegrown audio brand created by famous Indian artist, Guru Randhawa to celebrate the stories of the music industry with a range of exciting new products for audiophiles. Defy will offer carefully crafted audio wear and accessories including headphones, earbuds, and speakers that are both performance-oriented and value-driven. 

Talking about his new venture, Guru Randhawa, Creator, Defy commented, “As an artist, I've always strived to move ahead in life and Defy is another feather in my cap that I am excited about. We want to break the mould and offer a uniquely tuned sound that truly uplifts the aural experience that music brings with it. One beat, one drop, that one-of-a-kind bass that is unique to all of us, and Defy products embodies that vision. Defy is all set to break the clutter, and elevate the whole audio experience for my fans and I'm super excited about it.”

Defy Gravity TWS Earbuds, Defy Crest Wireless Neckband and Defy Impulse Wired Earphones will be launched exclusively on Flipkart starting 20th July 2021,12pm, at an introductory price of INR 999, INR 899 and INR 349 respectively. 

About Defy Impulse (DEP01) & Impulse X (DEP02)

Defy Impulse and Impulse X wired earphones pack 10mm audio drivers that deliver rich bass and clear beats. These made in India earphones come with a built-in mic making them perfect for voice calls. The earbuds themselves have magnets in them which makes storage easier and a tangle-free affair. An angled 3.5mm jack ensures lesser wear and tear and promises universal connectivity. A single tap on the helps the user pick up calls or play and pause music. 

Price: INR 349-399/-

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About Defy Gravity TWS Earbuds (DTWS01)

The new Defy Gravity TWS earbuds offer 4 hours of total playback on a single charge, and together with the carry case, it ensures another 12 hours of non-stop fun. They come with 10mm drivers that deliver deep bass for an elevated audio experience. Connectivity options include high-quality Bluetooth 5.1 technology for an immersive and lag-free listening experience along with a Type-C port for universal, high-speed charging. The Defy Gravity TWS earbuds are lightweight, and ergonomically designed for an overall comfortable experience for extended periods. Users can also use the single touch voice assistant function to access Google Assistant or Siri to get directions, play music, or check other updates. The Defy Gravity TWS earbuds are also IPX4 Sweat Resistant and are the perfect partner for a high energy workout session or a long run.

Price: INR 999/-

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About Defy Crest Wireless Neckband (DWE02)

The new Made in India Defy Crest Wireless neckband comes with a super-fast charge time of 20 minutes for 8 hours of playback time & 40 minutes for a full playback time of 10 hours. It offers 10mm drivers that provide a powerful bass for a musical experience like never before. Its IPX5 technology makes it water and sweat resistant. The neckband is expeditious with its Bluetooth v5.0 technology as well as dual pairing for quick and seamless pairing across devices. The Type-C interface offers hassle-free charging. Defy Crest is compatible with Google Assistant and Siri for a hands-free experience. Be it attending a call, sweating it out in the gym or simply taking a break from a heavy WFH schedule, Defy Crest Wireless Neckband has got you covered.

Price: INR 899/-

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About Guru Randhawa: 

Featured in Forbes Top 100 Celebrity list of 2020 at a mere age of 29, Guru Randhawa has taken the music industry by storm! Guru is one of the most popular independent singers in the industry with a significant number of record-breaking songs under his belt. He is currently the most followed Indian male singer on Instagram with 27 million-plus followers and close to 4 million subscribers on YouTube. Guru Randhawa showcased his music on a global level followed through his recent collaboration with American rapper Pitbull on a song ‘Slowly Slowly’ and his first-ever Spanish song ‘Mueve La Cintura’. He further went on to work with International Popstar Jay Sean for ‘Surma Surma’. His songs like Lahore, Made in India, etc. have topped Billboard consistently and are still riding a massive popularity wave. Guru Randhawa has repeatedly proved that he is a crowd puller and has justifiably been awarded several accolades in the Indian music industry. Guru Randhawa has not only taken Punjabi music to Bollywood but has also broken a significant number of milestones globally.



About Defy:

Launched in July 2021, Defy is an audio wear brand that offers premium music gear with top of the line features in an affordable package. Created by Guru Randhawa, Defy audio wear comes with a unique sound tuned by Guru himself to experience music the way the artists intend to. The brand’s current portfolio offers carefully curated True Wireless Earphones, Neckbands, and Wired Earphones for now with more products set to be unveiled throughout the year. With belief in music as a crucial part of the journey to the road of triumph, the brand intends to deliver the ultimate music experience that the artists desire and feel inspired from.

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